What is a Sales Playbook?

A sales process is a systematic and staged approach for generating new and existing business.  The reasons for having a sales process include seller and buyer risk management, standardizing prospect or customer interactions, and ensuring that everyone has complete visibility of the sales pipeline.

The Results Groups Sales Playbook defines the entirety of the sales funnel from prospect to closed sale.  The goal is to create and document a rigorous sales strategy that will be designed to meet your business objectives.  Through 1-on-1 consultation and using our QLS methodology, TRG will create and document a consistent and duplicable sales process that ensures that each lead and/or sales opportunity is given the most appropriate attention necessary to move them forward through the sales funnel.

A good playbook not only tells your team what to do but how to make it happen.  The QLS document or ‘Sales Playbook’ is generally a 25-30 page guide/training manual which includes the QLS classifications, value propositions, prospect management strategies, CRM actions, 30 second elevator pitches, and the current situation/needs analysis questions that are necessary to qualify/disqualify opportunities.

If you suspect that your sales team could be more efficient and productive then click through to learn more about The Results Groups unique Sales Playbook.